Jonathan Hunt created the Foxtons estate agency empire
in his own image - ruthless, single-minded and highly
successful. And the rewards have been substantial. His
£350m fortune has enabled him to buy Heveningham
Hall, a gigantic mansion in Suffolk, and a house in Kensington
Palace Gardens, London's most exclusive street.
Foxtons is famous for two things - the racing green Mini
Coopers that its ferociously ambitious sales teams drive
round London, and the repeated claims of sharp practice
made against it.
Such is the animosity the firm attracts that a picture
of a crashed and mangled Foxtons Mini in a field was circulated
with glee around other agents. No one ever found out how
it got there.
Despite the allegations of wrongdoing, Foxtons has survived
and prospered. But the latest claims from America, if
proved to be true, could put a severe dent in profits
and harm the already heavily tarnished name in the US
market.
Financial Mail has revealed that Hunt's money-losing
American business faces legal action from regulators,
which could lead to it paying millions of dollars in damages
and costs.
The New Jersey Department of Banking and Insurance is
investigating Foxtons' North American mortgage brokerage,
Foxtons Financial Inc, which allegedly failed to disclose
mortgage application fees to borrowers.
Foxtons has said that if it loses the case, there 'will
be a cost of $2.8m (£1.6m) in addition to the suspension
or revocation of the mortgage broker licence'.
The NJDBI is also investigating another of the company's
financial products, the Smart Money Program, which is
no longer being sold or marketed by Foxtons Inc. If Foxtons
loses that action, there are numerous penalties, including
a fine of £275,000. The company is defending both
actions.
The American problems could not have come at a worse
time for the firm. Last month it was exposed in a fly-on-the-wall
TV documentary, which showed how its London salesmen earn
up to £150,000 a year - with some bragging about
misleading customers.
It has already been on the receiving end of a stream
of negative coverage over its business. It charged one
client fees for a sale that did not complete and it removed
other agent's notice boards from outside properties.
Even Alastair Campbell, Downing Street's former spin
chief, had cause to complain about the firm - it put up
an unwanted For Sale sign in front of his home in Hampstead,
north-west London. Not that it stopped Campbell's erstwhile
boss Tony Blair from using Foxtons to try to find a tenant
for his house in Connaught Square, near Hyde Park.
Hunt, 52, started his American expansion in 2001 with
a £12m investment in Your Home Direct, a broker
based in West Long Branch, New Jersey. He then bought
yourhomedirect.com, later renamed Foxtons Inc, but quickly
fell out with the company's founder, Glenn Cohen, who
left having sold his remaining shares to Hunt.
Despite recently spending tens of millions of dollars
on a marketing campaign in America, Hunt's US business
has made huge losses. Estate agents in America typically
charge six per cent commission for selling a home, much
higher than in Britain. When Hunt arrived in America,
he aggressively cut commission. Foxtons Inc charges about
half that demanded by its US rivals.
Last night, the NJDBI said: 'The Department has a policy
of not discussing open or ongoing investigations or complaints.'
A spokeswoman for Foxtons in London said: 'These matters
are either not proceeding or not material, as you can
see by the fact they are not referred to in the 2004 accounts.'
Latest profits fell from £6m to £1.8m.
According to Foxtons, the American arm now has some 400
staff, many speeding around New York and New Jersey in
those famous British racing green Mini Coopers. Hunt will
be hoping that he can avoid a nasty crash.